types of music podcasts

types of music podcasts

types of music podcasts

Many music podcasts are available online, distributed by podcasters who want to share their collection with the world.

Some of these are distributed by independent musicians, groups or individuals who enjoy creating and sharing their music but have a small fanbase.

For them, a podcast means closer contact with their listeners, and the blog that usually accompanies a podcast often allows for the comments and opinions of the listeners to be shared with the musicians.

The listeners often appreciate this close contact, and some become resentful when their favorite groups gain widespread popularity.

Musicians may find that the music podcast they share is a way to build a following and gain an audience that is loyal to them.

types of music podcasts

Since many of the musicians who podcast do so as independent artists who lack the sound the music industry is looking for or simply

haven’t been noticed yet, a music podcast may build a following that attracts attention to them and gives them an entry point into the music industry.

For others, a music podcast may be the chance to become a dj, and the episodes they share will contain mixes of different songs, highlighting obscure yet accomplished artists and taking their listeners on a tour every episode.

These amateurs podcast merely because they enjoy the activity, as most independent podcasters do. Yet another type of music podcast,

however, involves the online radio station. While some radio stations have taken the leap to the internet by offering streaming connections to their current playlist,

others have accepted the podcast as a way of sharing their music. Such a style is very similar to the amateur dj, but brings a level of professionalism that is not found with the amateur podcasters.

A music podcast may also be a way to sample works by more well known artists before purchasing. Some musicians and groups will podcast their new music,

or portions of the new pieces, in order to peak interest in the songs before release. Fans get to listen to the music and find out what they might like before purchasing the whole album.

A possibility, however, is that music podcasts become subscription based, and musicians begin charging for access to the feed.

The online sale of music has proved its popularity, with Apple’s iTunes reaching its one billionth paid download recently.

A music group could conceivably offer a feed to its fans that they could pay for, and regularily update it with new songs that would be downloaded directly to the fan’s computers

Although this distribution model is not yet in place, it seems to fit with the over all trend. Already, some nonmusic groups have agreed to podcast their files, on the condition that a paid subscription is bought.


Podcasts – Entertainment Marketing

The web is being populated by thousands of podcasts. If you want a podcast featuring radio drama you can find one. The same is true for any type of music you want, comedy, poetry and more.

Businesses are developing podcasts as a means of marketing their brand or product.

A business podcast could be developed based on an interview with the manufacturer of a featured product, or it could be with the website owner on the value and difference customers can expect from their online business.

You don’t have to immediately think of an infomercial when you think podcast either. The truth is a podcast should be something the visitor will feel is worthwhile for them to listen in on.

The podcast can, and should, draw attention to features of your website and tools that are helpful to them. This can be knowledge based articles that compliment

the podcast material or simply a products page that provide detailed descriptions of the item or items you discussed in the podcast.

The site visitor has control over when they listen and whether they visit so don’t beg. You should simply provide honest information and let the visitors decide for themselves if the product is worth further review.

The reason it is important to allow the visitor to make up their own mind is that when businesses try a hard press sales tactic they often find visitors will simply hit the back tab and move along.

As hard as it may be, you have to learn to trust your visitors and their ability to make informed decisions.

podcast is simply a personal and entertaining way to present data to your potential customers. It can be added to your arsenal of tools that can be used in marketing your site and your products.

I listened to a comedy podcast recently and the marketing portion of the website was for comedy script as well as a portion of the site that sold a variety of comedy CD’s from several featured comedians.

Since I enjoyed some of the comedy it gave me the opportunity to make a purchase that would bring some of that comedy home.

Home software makes it possible for even a novice to develop a podcast that can meet marketing objectives in a way that has value to the customer.

Take some time to visit sites with podcasts to see what they do and how they do it. You will gain insight into what works and what doesn’t work in a marketing podcast.

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